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Identify a management dilemma you face at work or at an organization with which you were previously employed. Using the Management-Research Question Hierarchy in Ch. 5 of the text, develop the management questions, research questions, investigative questions, and measurement questions.

210 words

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Find an article using the University Library or in the Electronic Reserve Readings that discusses unethical business research conduct that has resulted in individuals or a firm being convicted, or at least tried for, this conduct. Some examples include the following:

Asking inappropriate questions

Skewing research results

Failing to maintain participants’ confidential information

Using participant information for unintended purposes such as selling goods or services

Summarize the article you researched.

Write a 750-word paper in which you address the following questions:

What unethical research behavior was involved?

Who were the injured parties?

How has the unethical behavior affected the organization, the individual, and society?

How could the unethical behavior be avoided or resolved?

Format your paper consistent with APA guidelines.

871 words

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Collaborate with your learning team to discuss the previous week's objective (in week 1). Discuss how you can apply them to a business setting or situation. My part is as I stated before is: Describe the business research process.

114 words

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Select one of the articles in this week's Topic Searches and briefly summarize it using what you have learned this week.

127 words

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What essential characteristics distinguish a true experiment from other research design? What ethical problems do you see in conducting experiments with humans?

201 words

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In the following examples, determine whether the term independent variable or dependent variable is appropriate.

Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement?

In an experiment, this variable is expected to be affected by the manipulation.

Criterion variable is synonymous with this term.

Several of these variables are somewhat correlated and are therefore are not independent among themselves.

A predictor variable is synonymous with this term.  

Fill in the blanks with the term independent variable, dependent variable, or moderating variable.

Incentives _ __ are expected to increase productivity __ _ especially among newer employees __ _.

The _ __ should not precede the _ __ in a research study.

In an experiment, participants experience a manipulation of the _ __, called the experimental treatment.

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What are the research question pertaining to how to get the office staff to communicate properly?

225 words

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Collaborate with your learning team to discuss the previous week's objectives. Discuss how you can apply them to a business setting or situation. – Develop appropriate research questions –

212 words

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Select one of the articles in this week's Topic Searches and briefly summarize it using what you have learned this week.

191 words

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During the 2010 Super Bowl game, the Snickers candy bar campaign was voted the best ad among men and woman 18 and older and youth 18 or younger. The ad featured a neighborhood football game in which one of the players, who has dwindling energy, is tackled again and again. His teammates tell him, “You play like Betty White!” The 80-year old actress and comedian appear in the ad as the football player being tackled. If you were the owner of the ADBOWL website, how would you draw the sample to measure the best ad that aired during the Super Bowl game among the three groups of interest?

243 words

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One of Kraft’s flagship brands is the Jell-O™ brand. During 2009, the Jell-O® sugar-free pudding cup line was getting a makeover with the introduction of two new flavors: Boston Crème Pie and Cinnamon Roll. What survey research must be done to determine whether to introduce these new flavors? Design the questionnaire for the survey research you would have done following the rules for good questionnaire design as provided throughout Ch. 13 of the text.

205 words

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Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why.

1. The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas.

2. A food manufacturer wants to know the demographics of people who purchase organic foods.

3. A firm is considering hiring American celebrity Paris Hilton to endorse its products.

4. British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week.

5. This type of study attempts to discover answers to the following questions: who, what, when, where, or how much.

6. A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal.

7. Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase response between the two groups.

8. A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for a new shampoo package.

9. This type of research attempts to capture a population’s characteristics by making inference from a sample’s characteristics and testing hypotheses.

10. On the CBS television show Undercover Boss, top executives disguised as middle level or lower level employees investigate company departments to discover potential issues or problems.

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What data collection instrument(s) will be used? Surveys? Interviews?

314 words

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Collaborate with your learning team to discuss the previous week's objectives. Discuss how you can apply them to a business setting or situation.

- Select the appropriate type of research design in a given business situation. -

214 words

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Select one of the articles in this week's Topic Searches and briefly summarize it using what you have learned this week.

177 words

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This is what I did for the team paper:

        Research design

        Instrument you developed or selected

535 words

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Develop the data collection instruments

225 words

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1) Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers.

    A.    computer programming

    B.    data warehousing

    C.    customer relationships management

    D.    data mining


2) Minute Maid sees research as the fundamental first step in any business decision, and it created proprietary methods for conducting research. At what level of the hierarchy of business decision makers does Minute Maid operate?

    A.    Top tier

    B.    Middle tier

    C.    Base tier

    D.    Foundation tier


3) Which of the following questions is considered first when discussing a management dilemma?

    A.    How can management eliminate negative symptoms?

    B.    What does the manager need to know to choose the best alternative from the available sources of action?

    C.    What is the recommended course of action?

    D.    What symptoms cause management concern?


4) The goal of ethics in research is to _____.

    A.    ensure that no one is harmed

    B.    protect researchers from legal liability

    C.    identify what behavior is appropriate

    D.    ensure research sponsors fulfill their legal obligations


5) _____ occurs when the participants are told only part of the truth or when the truth is fully compromised.

    A.    Coercion

    B.    Deception

    C.    Informed consent

    D.    Debriefing


6) The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____.

    A.    research question

    B.    management-research question hierarchy

    C.    management dilemma

    D.    management question


7) The fundamental weakness in the research process is _____.

    A.    incorrectly defining the research question

    B.    identifying a flawed sampling frame

    C.    misdefining the target population

    D.    failing to identify all relevant secondary information


8) Which type of management question asks what do we want to achieve?

    A.    Choice of purpose

    B.    Evaluation of solutions

    C.    Troubleshooting

    D.    Control


9) In the Southeast, the potato chip market share held by the Lays brand is 46%. This is an example of _____.

    A.    a research question

    B.    a descriptive hypothesis

    C.    a relational hypothesis

    D.    an explanatory hypothesis


10) An increase in hours of television viewing leads to increases in the sales of snack foods. This is an example of a _____.

    A.    research question

    B.    descriptive hypothesis

    C.    correlational hypothesis

    D.    causal hypothesis

 

11) To be categorized as a customer, an individual must have a history of shopping at the establishment at least twice before the start of the study with expenditures of more than $10. This is an example of _____.

    A.    a hypothetical construct

    B.    a conceptual scheme

    C.    an operational definition

    D.    a dictionary definition


12) James is entering data on client gender. Because the values entered reflect male or female, this variable is _____.

    A.   discrete

    B.    dichotomous

    C.    continuous

    D.    ratio-scaled


13) Which variable in an experiment is the variable expected to be affected by the manipulation?

    A.    Dependent variable

    B.    Extraneous variable

    C.    Moderating variable

    D.    Independent variable


14) Qualitative research seeks to _____ theory while quantitative research _____ it.

    A.    examine; interprets

    B.    build; tests

    C.    test; understands

    D.    apply; builds


15) Which of the following is true of quantitative research?

    A.    It uses a nonprobability sampling method

    B.    Results are generalizable

    C.    Data analysis is ongoing during the project

    D.    Sample sizes are generally small


16) The use of a control group in experimentation _____.

    A.    provides for the manipulation of the independent variable

    B.    serves as a comparison to assess the manipulation

    C.    minimizes the cost of experimentation

    D.    allows for discovery of the average effect of the independent variable in different situations


17) What is the first step in conducting an experiment?

    A.    Specify the level(s) of the treatment

    B.    Choose the experimental design

    C.    Control the experimental environment

    D.    Select relevant variables


18) Data originating from studies that are conducted by others and created for a purpose different from the purpose of the study for which the data are being reviewed are called _____ data.

    A.    primary

    B.    secondary

    C.    quantitative

    D.    statistical


19) The goal of a formal study is to _____.

    A.    discover future research tasks

    B.    expand understanding of a topic

    C.    test hypotheses

    D.    provide insight


20) A _____ scale is a scale that scores an object or property without making a direct comparison to another object or property.

    A.    ranking

    B.    rating

    C.    categorization

    D.    sorting

 

21) What type of data is produced by simple category scales?

    A.   Nominal

    B.    Ordinal

    C.    Interval

    D.    Ratio


22) _____ is the extent to which a measurement tool actually measures what we wish to measure.

    A.    Reliability

    B.    Validity

    C.    Practicality

    D.    Significance


23) The list of elements in a population from which the sample is drawn is known as the _____.

    A.    sampling frame

    B.    population extent

    C.    database

    D.    sampling base


24) The process of ensuring the accuracy of data and their conversion from raw form into classified forms appropriate for analysis is called _____.

    A.    coding

    B.    data entry

    C.    data preparation

    D.    data measurement


25) _____ involves assigning numbers or other symbols to answers so that the responses can be grouped into a limited number of categories.

    A.    Editing

    B.    Data entry

    C.    Coding

    D.    Measurement


26) The standard error of the estimate is a type of measure of _____.

    A.    central tendency

    B.    accuracy

    C.    significance

    D.    standard deviation


27) _____ are summary descriptors of variables of interest in the population.

    A.    Sample statistics

    B.    Population parameters

    C.    Systematic estimates

    D.    Standard errors


28) The measure of deviation from the mean such that cases stretch toward one tail or the other is called _____.

    A.    kurtosis

    B.    platykurtic

    C.   skewness

    D.    ku


29) Which of the research questions/hypotheses below is best answered using cross-tabulations?

    A.    What percentage of men and women prefer Brand A over Brand B?

    B.    What percentage of residents shop at the local grocery store?

    C.    Is brand loyalty related to brand image?

    D.    What happens to sales when prices drop?


30) If a difference is not caused only by random sampling fluctuations, it is said to have _____.

    A.    resistance

    B.    statistical significance

    C.    substantive significance

    D.    reasonable doubt

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